Top mærke salg Driven to Delight: Delivering World-Class Customer Experience the Mercedes-Benz Way (Hardcover) by Michelli Joseph njjnRhKI

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Product Description:

A first-hand look at how Mercedes-Benz transformed itself into a best-in-class customer-obsessed organization. Driven to Delight offers an exclusive behind-the-scenes look at CEO Steve Cannon and his leadership team's ambitious multi-pronged strategy to elevate the company's customer experience to best-in-class across all brands and industries. The author reveals how leaders within the organization drove the transformation of the operational and cultural environments at Mercedes-Benz through their strategic vision Driven to Delight. Nowhere else can you find this in-depth all-access look at senior leadership's vision strategy and tactical steps to create and sustain the wide-sweeping actions needed to deliver a customer experience that lives up to the company's brand promise 'the best or nothing.'