butikspris The Audience Commodity in a Digital Age by Lee McGuigan & Vincent Manzerolle 7tyJci0Y

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This edited collection comprises foundational texts and new contributions that revisit the theory of the audience commodity as first articulated by Dallas Smythe. Contributors focus on the historical and theoretical importance of this theory to critical studies of mediacommunication culture society economics and technology a theory that has underpinned critical media studies for more than three decades but has yet to be compiled in a single edited collection. The primary objective is t