udsalgspris Mass Communications and Media Studies: An Introduction (Paperback) by Paxson Peyton bPpaoQsr

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This is a thoroughly clear concise and up-to-date introductory textbook for media studies courses at two-year colleges. 'Mass Communications and Media Studies: An Introduction' serves as a primary text for media studies courses at two-year colleges. It briefly surveys the history of mass communication media discusses the current state of each medium and anticipates the future of mass media. Its focus is a broad survey of the mass media industry and the role it plays in society - and it's important to distinguish it from books that focus solely on communications theory. 'Mass Communications and Media Studies: An Introduction' is comprehensive yet concise. Divided into twelve chapters it can be used in either 16-week semesters or 12-week terms. Written in an accessible and well-organized manner and directed toward a distinct yet sizeable (and currently underserved) student population this textbook should prove attractive to a great number of two-year college faculty members.